Case 06
/
July 2024
/
Deco St-Sau
An old store, rebuilt around its roots.
01 The brief
Deco St-Sau came to us with a store that had aged out and a logo that didn't say much about where the brand was from.
They wanted both replaced. A new identity rooted in their region's heritage, and a Shopify rebuild to carry it.
02 What we shipped
03 The work, shipped
04 Our approach
Move 01
Heritage-led.
Move 02
Treats home decor as something to live with.
05 Direction → build
Direction first, build second. Logo, palette, then the store built on top.
Logo
Drop in the logo lockup or wordmark.
Color palette
Drop in the palette plate or swatch sheet.
06 What we built, in detail
Brand 3
New logo rooted in regional cues
Refined colour and type system
Visual language for product styling
Build 4
Shopify rebuild from scratch
Category-led navigation
Custom PDP with styling context
Mobile-first responsive
07 Brand system
Deco St-SauHospitality · Bilingual
Palette
Type pairing
Aa
DisplayCormorant italic
Aa
BodyInter Tight
Voice
CalmGroundedHospitable
The brand tone, distilled into three words the team can hold to.
08 Keep reading
More case studies
Pick where to go next.
