Case 03
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October 2024
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Gym Performance Wear
A men's activewear brand, built to run on autopilot.
01 The brief
GPW wanted to launch a men's gymwear store that ran a huge catalogue with as little manual work as possible.
They needed a brand, a store, the SEO foundations, and an automated fulfilment setup so the business could grow without hiring.
02 What we shipped
03 The work, shipped
04 Our approach
Move 01
Bold, performance-led.
Move 02
SEO foundations baked in from launch.
05 Direction → build
Direction first, build second. Logo, palette, then the store built on top.
Logo
Drop in the logo lockup or wordmark.
Color palette
Drop in the palette plate or swatch sheet.
06 What we built, in detail
Brand 4
Wordmark and identity
Bold colour and type system
Voice and packaging direction
Photography style guide
Build 4
Custom Shopify theme
Bulk catalogue and collection structure
Dropship fulfilment integration
SEO foundations (schema, sitemaps, on-page)
07 Brand system
GPWActivewear · Performance
Palette
Type pairing
Aa
DisplayArchivo Black
Aa
BodyInter Tight
Voice
BoldPerformanceDirect
The brand tone, distilled into three words the team can hold to.
08 Closing note
The store now runs on autopilot. Orders process themselves.
09 Keep reading
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