Case study · 20
Labmat
A sharper mark and a bilingual Shopify store built around quote requests. Laboratoire MAT makes and distributes fine and industrial chemicals from its lab in Québec, for universities, research centres and pharmaceutical and industrial labs across Canada. Its mark had aged, and a catalogue of more than 1,200 products needed a site where a buyer can find the right grade and ask for a price without picking up the phone.
Deliverables
What we shipped.
- Brand refresh
- The orange oval kept and redrawn around a bolder MAT, with a stirrer and bubbles
- Identity system
- Inter for type; orange and deep blue on clean neutrals
- Shopify store
- A quote cart instead of a checkout: eleven product categories, standard and custom solutions
- Resource hub
- Safety data sheets, certificates of analysis and lab calculators
- Two languages
- French and English
Labmat: the work, shipped
