Case 01
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November 2024
/
Power Motion
A new home-fitness brand, built premium from day one.
01 The brief
Power Motion came to us to launch a home-workout brand from scratch.
They wanted a name, an identity, a philosophy, and a Shopify store that felt premium enough to match the price point of the equipment.
02 What we shipped
03 The work, shipped
04 Our approach
Move 01
Movement and performance.
Move 02
A flagship, not a dropship template.
05 Direction → build
Direction first, build second. Logo, palette, then the store built on top.
Logo
Drop in the logo lockup or wordmark.
Color palette
Drop in the palette plate or swatch sheet.
06 What we built, in detail
Brand 4
Wordmark and monogram
Colour and tone system
Brand philosophy and voice
Product photography direction
Build 4
Custom Shopify theme
Premium PDP with deep detail
Mobile-first responsive
Performance-tuned for Shopify
07 Brand system
Power MotionAthletic · Premium
Palette
Type pairing
Aa
DisplayBebas Neue
Aa
BodyManrope
Voice
ConfidentPremiumPerformance-led
The brand tone, distilled into three words the team can hold to.
08 Closing note
The client absolutely loved the launch.
09 Keep reading
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