Case 04
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March 2025
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Suds Bath and Body
A new store, matched to a brand they already loved.
01 The brief
Suds Bath and Body had a logo they were proud of, and a brand they didn't want to touch.
What they wanted was a store that finally matched. Premium look, smooth shop, made to convert.
02 What we shipped
03 The work, shipped
04 Our approach
Move 01
Logo, palette and product texture, we built around what they already had.
05 Direction → build
Direction first, build second. Logo, palette, then the store built on top.
Logo
Drop in the logo lockup or wordmark.
Color palette
Drop in the palette plate or swatch sheet.
06 What we built, in detail
Build 4
Custom Shopify theme on existing brand
Premium PDP with ingredient detail
Smooth cart and checkout
Mobile-first responsive
07 Closing note
The new store finally feels like the brand.
08 Keep reading
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