Case 02
/
October 2024
/
Pulseo
Recovery products, given a premium home.
01 The brief
Pulseo came to us with a brief and a high bar: launch a recovery and massage brand that didn't look like every other wellness store.
Logo, colours, voice, store, all from zero.
02 What we shipped
03 The work, shipped
04 Our approach
Move 01
Premium-feel.
Move 02
Editorial layout over a generic template.
05 Direction → build
Direction first, build second. Logo, palette, then the store built on top.
Logo
Drop in the logo lockup or wordmark.
Color palette
Drop in the palette plate or swatch sheet.
06 What we built, in detail
Brand 4
Wordmark and mark
Colour and type system
Brand philosophy
Photography and styling notes
Build 4
Custom Shopify theme
Editorial PDP layout
Mobile-first responsive
Performance-tuned for Shopify
07 Brand system
PulseoRecovery · Premium
Palette
Type pairing
Aa
DisplayLora italic
Aa
BodyDM Sans
Voice
CalmPremiumConsidered
The brand tone, distilled into three words the team can hold to.
08 Closing note
The client absolutely loved the premium feel.
