Case 08
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November 2024
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ENEM Car Culture
A car-culture apparel brand, built for the prints and the people who get them.
01 The brief
ENEM Car Culture is a clothing brand for petrolheads, shirts and hoodies built around bold, original car prints.
They needed a store that wore the brand as loud as the apparel, with the SEO foundations to actually get found by the people searching for car-culture gear.
02 What we shipped
03 The work, shipped
04 Our approach
Move 01
Make the prints the hero. PDP and home laid out so the artwork on each shirt and hoodie reads first.
Move 02
SEO scaffolding built for the audience. Schema, structure and copy tuned to how car-culture buyers actually search.
05 Direction → build
Direction first, build second. Logo, palette, then the store built on top.
Logo
Drop in the logo lockup or wordmark.
Color palette
Drop in the palette plate or swatch sheet.
06 What we built, in detail
Build 5
Custom Shopify apparel theme, print-first visual direction
Shirts and hoodies collection architecture
Product page tuned for size, colour and print variants
SEO foundations, schema, sitemap and on-page setup
Mobile-first responsive
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