Case 09 / August 2024 / BrandWebNew launch

Hunde Stuff

Premium dog products, given the brand they deserved.

ServicesBrand · Web

PlatformShopify

Year2024

LiveVisit site

01 The brief

Hunde Stuff sells premium products for dogs and the people who care about them.

They wanted a brand that felt like that, and a Shopify store that could carry the price point.

Origin New brand, new launch

02 What we shipped

Brand identityLogo, palette, voice, photography direction

Shopify buildCustom theme, mobile-first, performance-tuned

03 The work, shipped

04 Our approach

Move 01

Warm and premium.

Move 02

Earn the price by telling the product's story properly.

05 Direction → build

Direction first, build second. Logo, palette, then the store built on top.

Logo Drop in the logo lockup or wordmark.

01

Logo

Wordmark and mark, locked first.

Color palette Drop in the palette plate or swatch sheet.

02

Color palette

The colour system that runs through everything.

03

Build delivered

The result, built on the brand.

06 What we built, in detail

Brand 3

New wordmark and mark

Warm, premium colour system

Voice and packaging direction

Build 4

Custom Shopify theme

Custom PDP per category

Localised checkout

Mobile-first responsive

07 Brand system

Hunde StuffPet · Friendly

Palette

Biscuit#F0C8A8

Caramel#D49060

Cocoa#3D2D1F

Bone#F5EFE5

Type pairing

Aa

DisplayOutfit

Aa

BodyInter Tight

Voice

WarmPlayfulHonest

The brand tone, distilled into three words the team can hold to.

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