Case 10
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December 2024
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Ortho Nordic
Pain-relief products, with the story to back them up.
01 The brief
Ortho Nordic needed every product in its range to feel considered.
Custom imagery, custom logos, custom product pages, each one going into detail about the problem the product was built to solve.
02 What we shipped
03 The work, shipped
04 Our approach
Move 01
Product page like the salesperson.
Move 02
Explain the why, not just the what.
05 Direction → build
Direction first, build second. Logo, palette, then the store built on top.
Logo
Drop in the logo lockup or wordmark.
Color palette
Drop in the palette plate or swatch sheet.
06 What we built, in detail
Brand 3
Custom logos per product line
Photography and imagery direction
Visual system for product styling
Build 4
Custom Shopify theme
Custom PDP per product, with deep detail
Solution-led copy structure
Mobile-first responsive
07 Brand system
Ortho NordicHealth · Clean
Palette
Type pairing
Aa
DisplayManrope ExtraBold
Aa
BodyManrope
Voice
ClinicalCalmClean
The brand tone, distilled into three words the team can hold to.
08 Keep reading
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