Notes from the studio.

Plain English, written by the people doing the work. Brand, web, marketing, sales and automation. Mostly what we wish we'd known sooner.

This week

Why we stopped naming new colors and started naming roles instead.

7 min read · Branding

How to get your business found in ChatGPT and AI search in Qatar

AI assistants already recommend Doha businesses — how to become one of them: schema, llms.txt, reviews, and the Arabic content gap nobody is using.

N°01 / Recent

3 posts

Real market rates from QAR 999 to QAR 40,000+, when you should not buy a website at all, and the questions that expose a bad quote.

What a WhatsApp AI agent actually does, official API vs grey-market tools, real Qatar pricing, and a 3-week launch plan — in Arabic and English.