Case 16 / March 2025 / BrandWebNew launch

Belamax

A new portfolio, Figma-first, then built clean.

ServicesBrand · Web

PlatformWordPress

Year2025

LiveVisit site

01 The brief

Belamax came to us for a personal portfolio.

New brand, new logo, designed in Figma first, then built as a custom WordPress site.

Origin New brand, new launch

02 What we shipped

Brand identityLogo, palette, voice, photography direction

WordPress buildBespoke layout, no template feel

03 The work, shipped

04 Our approach

Move 01

Brand-first.

Move 02

Custom WordPress build with no template feel.

05 Direction → build

Direction first, build second. Logo, palette, then the store built on top.

Logo Drop in the logo lockup or wordmark.

01

Logo

Wordmark and mark, locked first.

Color palette Drop in the palette plate or swatch sheet.

02

Color palette

The colour system that runs through everything.

03

Build delivered

The result, built on the brand.

06 What we built, in detail

Brand 3

New logo and identity

Colour and type system

Figma design system

Build 3

Custom WordPress build from Figma

Bespoke layout (no theme reuse)

Mobile-first responsive

07 Brand system

BelamaxEditorial · Bespoke

Palette

Cream#ECE5D6

Gold#C9A765

Walnut#5A4530

Ink#1A1714

Type pairing

Aa

DisplayPlayfair Display italic

Aa

BodySource Sans 3

Voice

BespokeEditorialConsidered

The brand tone, distilled into three words the team can hold to.

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