Marketing & Growth · N°03

Channels that compound.

Creative ships weekly. Channels rebalance live. Watch a campaign run itself.

campaigns · live
Athleisure · Carousel
Snap fit, every body.
Meta · Cold Carousel
Power Motion
Drop · this week
CTR
3.4%
Return
5.1x
Meta
3.8x
Google
4.2x
TikTok
2.9x
Email
9.2x
Publish next drop
62+campaigns shipped
/
$38Mspend managed
/
220+creatives shipped monthly
Sound familiar?

Why most marketing doesn't compound.

It's almost never the channel. Four problems, in some combination, every time.

Meta says$48k
GA4 says$31k
Bank says$22k
01 · Channels disagree

Three numbers, three stories.

Aa
Aa
Aa
02 · Stale creative

Same hooks, dying returns.

Last sent · 14 mo ago
03 · Broken lifecycle

Welcome flow, never iterated.

?
04 · Spending in the dark

Budget moves on gut, not math.

Here's how we fix it

Four problems, one playbook.

01
One source of truth

Numbers everyone trusts.

Server-side attribution wired in week one. Every number reconciled to the bank account, not the other way around.

Meta says
$48k
GA4 says
$31k
Bank says
$22k
Reconciled
$28k
02
Weekly creative cadence

Briefed Monday, shipped Friday.

Static, video, UGC. Briefed, shot, edited, published, killed when it fatigues. A drop every week, no exceptions.

M
TA
W
TB
FC
SD
S
03
Lifecycle as a system

Email and SMS doing real work.

Welcome, abandon, post-purchase, winback. Segmented, deliverable, tested. Doing 25 to 35 percent of revenue, on autopilot.

Welcome series · 4 emails
First-time buyer · 30% open rate
Day 0 to 7
Abandon · 3 emails + SMS
Cart recovery · 18% recovered
Day 0 to 3
Post-purchase · review + cross-sell
Repeat buyer · 24% repurchase
Day 7 to 30
Winback · personalised
Lapsed buyer · 12% reactivated
Day 90+
04
Reallocation, weekly

Spend follows the math.

Channels, audiences, creative all reallocate on a Monday rhythm. No drift, no surprises, no "let's see how it goes".

Email
+$8k
Google
+$3k
TikTok
−$5k
Display
−$6k
How we always get it right

A method, not a guess.

Four phases, every time. Watch it walk itself, or click any step.

01
We map where the leaks are.
+
02
One number everyone trusts.
+
03
The engine, running.
+
04
Monday review, weekly drops.
+

Channels, accounts, creative, lifecycle, attribution. We document what's working, what's leaking, what's missing.

Channel auditAccount accessLeak map

Server-side pixel, post-purchase survey, attribution reconciled to the bank account. Numbers that hold up at month-end.

Server-side trackingPost-purchase surveyReconciled report

Account structure, creative cadence, lifecycle flows. Built for weekly tests, not quarterly rebuilds.

Account structureCreative cadenceLifecycle flows

Spend follows the math. Channels, audiences, creative all reallocate on a weekly rhythm. No drift.

Weekly reviewCreative dropsCompounding gains
In their words

What founders say after launch.

★ ★ ★ ★ ★
"They actually moved budget on Monday. Every Monday. The first agency that didn't make me chase reports for the privilege of paying them."
U
Founder
Beauty brand
★ ★ ★ ★ ★
"Eight new creatives a week, on brand, on cadence. Our hooks stopped going stale. Blended return up 38% in two months."
P
Head of growth
Athleisure
★ ★ ★ ★ ★
"Finally, one number for revenue. Meta, GA, and the bank account agreed for the first time in three years."
F
CEO
Supplements
★ ★ ★ ★ ★
"Lifecycle alone added 27% to revenue in month four. Email and SMS doing real work, not spam."
G
Marketing lead
Pet
★ ★ ★ ★ ★
"Multi-region was always next quarter. They shipped Arabic and English the same day with localised creative every week."
D
Brand director
Hospitality
★ ★ ★ ★ ★
"The first agency that explained iOS attribution to me without making me feel stupid. Numbers I trust now."
L
Founder
B2B SaaS
Before the call

Questions we get most.

How do you handle iOS attribution gaps? +
Server-side pixels, post-purchase surveys, and a triangulation model that reconciles platform numbers with Shopify and GA4. We trust the bank account first, then layer the platforms on top.
Do you write creative or just buy media? +
Both. Briefs, scripts, static, motion, UGC. We work with our in-house team and a vetted bench of editors and creators, sized to your cadence.
Can you run multi-region or multi-language? +
Yes. Currently running accounts across MENA, the GCC and worldwide with split account structures, region-specific creative cuts, and currency-aware reporting.
Will you take over an existing account? +
Often. We start with an audit, document what's worth keeping, and migrate without losing learning. No scorched-earth relaunches.
How quickly can we see movement? +
Tracking and creative cadence live by week two. Material movement on blended return usually starts to show by week six to eight. Compounds from there.
What about lifecycle, email and SMS? +
Yes. Welcome, browse, abandon, post-purchase, winback. Email and SMS doing 25 to 35% of revenue is the target.
Do you do SEO and AI search? +
Yes. Schema, content clusters, programmatic SEO, and structured data tuned for ChatGPT and Perplexity citations. Ranking and being cited are different optimisations now.

Right person, right ad, right hour.

First paid campaign or scaling to multi-region. Tell us where you are.